Using Online Media as Cyber Extension Urban Farming During Covid-19

DOI

10.2991/assehr.k.220705.014How to use a DOI?

Keywords

Social Media; Urban Farming; Cyber Extension; COVID-19

Abstract

The activities of urban farming are tenable for everyone as the technology of information expands. One of them is by utilizing social media to obtain information related to the development of urban farming, from selecting seeds to processing narrow land and various businesses to support agricultural land to marketing crops. Cyber extension is one of the innovations in developing agricultural information communication networks that are effective using information and communication technology. This study aims to see how the pattern of using social media is used by urban farming actors as a cyber extension during the COVID-19 pandemic. This research was conducted in the city of Makassar with the type of survey research with the number of respondents as many as 30 people by describing three research variables, namely frequency, duration, and intensity as seen from the characteristics of each respondent selected based on predetermined criteria. Data were analyzed using cross tabulation to answer the research objectives. The results showed that gender, age, educational background, technological equipment owned, and social media used have a relationship with the level of frequency, duration, and intensity of using social media to find information about urban farming. As it says at the frequency level does not have a relationship to the gender and age variables of the respondents. The social media used is very influential on the frequency level of media use, the existing technological devices have significant impact on duration of media use, and on intensity levels, variable education has significant impact.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Faathiyah Harun
AU  - Hafied Cangara
AU  - Siti Bulkis
PY  - 2022
DA  - 2022/07/13
TI  - Using Online Media as Cyber Extension Urban Farming During Covid-19
BT  - Proceedings of the 3rd International Media Conference 2021 (IMC 2021)
PB  - Atlantis Press
SP  - 140
EP  - 150
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220705.014
DO  - 10.2991/assehr.k.220705.014
ID  - Harun2022
ER  -