Social Media Utilization in the Yogyakarta Millennial Farmer Community

DOI

10.2991/assehr.k.220705.015How to use a DOI?

Keywords

Millennial Farmers; Social Media; Yogyakarta

Abstract

Millennial farmers are an element supporting development. They use technology as a transformation source. Millennial farmers are identic as an informed community. They onsider technology having strategic and economic values. Millennial farmers are used to using technology to search and distribute information effectively. A study on Yogyakarta millennial farmers is enticing, where the farmers develop information technology to improve agriculture, such as rice, corn, grape varieties, ornamental plants, cattle, goats, rabbits, agriculture, and animal husbandry. The Yogyakarta millennial farmer community is popular for the latest technology adoption. One of which is the implementation of new technology by millennial farmers, i.e., corn planting. Previously, farmers planted local corn with the productivity of two tons of corn per hectare. After implementing technology and using hybrid corn seed, they produce eight tons of hay per hectare. Millennial farmers use communication media to drive agriculture development. One of them is social media. Millennial farmers use social media to exchange information. This study observed how millennial farmers use social media to communicate to develop the Yogyakarta millennial farmer community. Data collection was performed by the ethnography method comprising observation, interview, documentation, and focus group discussion (FGD). The data analysis technique was carried out by qualitative description. The study results demonstrate that farmers use communication technology utilization in the form of social media by millennial farmers to search and distribute agricultural information to develop agriculture. It also acts as a means to build relationships among farmers in improving agricultural businesses.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Ririn Puspita Tutiasri
AU  - Dian Hutami Rahmawati
AU  - Aulia Rahmawati
AU  - Syafrida Nurrachmi Febriyanti
AU  - Kusumajanti Kusumajanti
PY  - 2022
DA  - 2022/07/13
TI  - Social Media Utilization in the Yogyakarta Millennial Farmer Community
BT  - Proceedings of the 3rd International Media Conference 2021 (IMC 2021)
PB  - Atlantis Press
SP  - 151
EP  - 156
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220705.015
DO  - 10.2991/assehr.k.220705.015
ID  - Tutiasri2022
ER  -