Gen-Z Activities in Historical Tourism Branding at Mirigambar Temple

DOI

10.2991/978-2-38476-152-4_78How to use a DOI?

Keywords

Branding; Village Tourism; Pentahelix; Gen-Z; Mirigambar

Abstract

Mirigambar Temple is one of the temples which is unique and has a relief that tells the story of Panji Wasengsari. Uniqueness is the relief of shrimp found on the walls of the temple, which is the only relief of shrimp in Indonesia. The tourism sector, which was stuck during the pandemic, is now starting to adapt, recover, and get up. During the pandemic, people also survived by consuming unlimited digital media. Gen-Z awareness of digital media has a significant impact on behavior, including awareness of social media, dissemination of information quickly and widely, being active in social activities, and mental health. The purpose of this research is to find out the relevance of several Pentahelix sectors and the role of Gen-Z in responding to the existence of the Mirigambar Temple. The method used in this research is descriptive qualitative with data collection through literature studies, observation, interviews, and data analysis. The results of this study stated that Gen-Z plays an important role in the sustainability of Mirigambar Temple. Gen-Z is connected with the collaborative concept of 5 fields, which include Academic, Business, Community, Government, and Media (ABCGM). Gen-Z is able to develop viral concepts on social media, technology, and innovation, as well as conservation and sustainability.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Muh A. Islam
AU  - Anam M. Huda
AU  - Vinda M. Setianingrum
AU  - Gilang G. Aji
AU  - Achmad A. Ma’sum
AU  - Anggun Herawati
PY  - 2023
DA  - 2023/12/19
TI  - Gen-Z Activities in Historical Tourism Branding at Mirigambar Temple
BT  - Proceedings of the International Joint Conference on Arts and Humanities 2023 (IJCAH 2023)
PB  - Atlantis Press
SP  - 811
EP  - 820
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-152-4_78
DO  - 10.2991/978-2-38476-152-4_78
ID  - Islam2023
ER  -