The Transformation of Political Campaigns from Conventional to Digital Political Campaigns (A Study in Mojokerto District)

DOI

10.2991/978-2-38476-152-4_181How to use a DOI?

Keywords

Political Campaigns; Campaign Paradigm; Digital; Conventional democratic

Abstract

Entering the digital era, political campaigns have undergone significant changes from conventional media to digital campaigns that rely more on social media and the internet. Digital campaigns are considered more effective in targeting the millennial and Generation Z populations, which number over 100 million in Indonesia. This study employs qualitative descriptive research with a strong emphasis on information as an investigative process to thoroughly understand the social phenomena at hand. The results of this research indicate that although campaigns in the digital era can provide advantages, effective political campaigns also require the right strategies, namely delivering clear and targeted messages to the appropriate audience, building good relationships with voters, and gaining their support. Meanwhile, conventional political campaigns are still used by candidates or political parties and are considered effective in building good relationships with voters through direct interactions, despite limitations such as limited time, resources, and manpower, as well as dependence on uneven support from traditional mass media.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Agus Satmoko Adi
AU  - Sarmini
AU  - Mi’rojul Huda
PY  - 2023
DA  - 2023/12/19
TI  - The Transformation of Political Campaigns from Conventional to Digital Political Campaigns (A Study in Mojokerto District)
BT  - Proceedings of the International Joint Conference on Arts and Humanities 2023 (IJCAH 2023)
PB  - Atlantis Press
SP  - 1797
EP  - 1802
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-152-4_181
DO  - 10.2991/978-2-38476-152-4_181
ID  - Adi2023
ER  -