Proceedings of the International Joint Conference on Arts and Humanities 2022 (IJCAH 2022)

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Video Profile Cinematic as Media Branding and Promotion of “Batik Ciprat” Rumah Kinasih

Authors
Vinda Maya Setianingrum1, *, Muh Ariffudin Islam2, Diastian Vinaya Wijanarko3
1Communication Science, Universitas Negeri Surabaya, Surabaya, Indonesia
2Visual Communication Design, Universitas Negeri Surabaya, Surabaya, Indonesia
3Mechanical Engineering, Universitas Negeri Surabaya, Surabaya, Indonesia
*Corresponding author. Email: vindasetianingrum@unesa.ac.id
Corresponding Author
Vinda Maya Setianingrum
Available Online 19 March 2023.
DOI
10.2991/978-2-38476-008-4_35How to use a DOI?
Keywords
Branding; Video Profile; Cinematic; Batik Ciprat
Abstract

One of the uniqueness of Batik Ciprat is that it was created by people with disabilities, which include mental disabilities, people with mental disorders, sensory deaf, speech, blind, and physically disabled people. In this case, a way is needed to introduce and promote products, both commercial and non-commercial to the public. Therefore, the purpose of this research is to design a video profile by prioritizing elements of humanism, but not leaving out the cinematic elements. This is to highlight the beauty and uniqueness of the created Batik Ciprat motif. The method used is applied research, with data collection techniques used, namely pre-production with interviews and observations, then the production process of taking pictures, and post-production processes. The results of this study are a cinematic video of Batik Ciprat Rumah Kinasih showing the uniqueness and potential that owned, which is uploaded on the youtube platform. With this video profile branding, it will increase productivity and sales to the global market to export to foreign countries.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Joint Conference on Arts and Humanities 2022 (IJCAH 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
19 March 2023
ISBN
978-2-38476-008-4
ISSN
2352-5398
DOI
10.2991/978-2-38476-008-4_35How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Vinda Maya Setianingrum
AU  - Muh Ariffudin Islam
AU  - Diastian Vinaya Wijanarko
PY  - 2023
DA  - 2023/03/19
TI  - Video Profile Cinematic as Media Branding and Promotion of “Batik Ciprat” Rumah Kinasih
BT  - Proceedings of the International Joint Conference on Arts and Humanities 2022 (IJCAH 2022)
PB  - Atlantis Press
SP  - 301
EP  - 313
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-008-4_35
DO  - 10.2991/978-2-38476-008-4_35
ID  - Setianingrum2023
ER  -