Proceedings of the International Joint Conference on Arts and Humanities 2022 (IJCAH 2022)

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Training in Making Promotional Videos as MSME Product Marketing Media

Authors
Mutiah1, *, Gilang Gusti Aji1, Vinda Maya Setianingrum1, Putri Aisyiyah1, Vialentina Khifinanda Safira1
1Universitas Negeri Surabaya, Surabaya, Indonesia
*Corresponding author. Email: mutiah@unesa.ac.id
Corresponding Author
Mutiah
Available Online 19 March 2023.
DOI
10.2991/978-2-38476-008-4_34How to use a DOI?
Keywords
Promotion; Micro; Small and Medium Enterprises; Video
Abstract

Micro, small and medium enterprises in Taman Sub-district, Sidoarjo Regency are productive small business activities. They produce many products including types of food, beverages, and handicrafts. Their products have the quality that can compete in the market, these products are accommodated and sold in galleries but the existence of the gallery itself is not widely known by the public. The lack of introduction and promotion of the gallery is one of the reasons this gallery is quiet and lacks visitors. Therefore, this training was held to improve the knowledge and skills of members in making videos and taking interesting photos so that they are worthy of publication through the media. The photos and videos that have been published are expected to be able to bring potential consumers to the MSME gallery of Taman Subdistrict as well as transactions that occur there. This study uses a qualitative approach with data collection techniques focus group discussion and observation. Research informants were several trainees. From the results of training and research observations obtained data that the limitations in promoting galleries are due to human resources who do not have the skills and lack of collaboration with private agencies and local media.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Joint Conference on Arts and Humanities 2022 (IJCAH 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
19 March 2023
ISBN
978-2-38476-008-4
ISSN
2352-5398
DOI
10.2991/978-2-38476-008-4_34How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Mutiah
AU  - Gilang Gusti Aji
AU  - Vinda Maya Setianingrum
AU  - Putri Aisyiyah
AU  - Vialentina Khifinanda Safira
PY  - 2023
DA  - 2023/03/19
TI  - Training in Making Promotional Videos as MSME Product Marketing Media
BT  - Proceedings of the International Joint Conference on Arts and Humanities 2022 (IJCAH 2022)
PB  - Atlantis Press
SP  - 293
EP  - 300
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-008-4_34
DO  - 10.2991/978-2-38476-008-4_34
ID  - 2023
ER  -