Digital Marketing and Creative Space Rebranding for Senior High School Students

Renny Sari Dewi; Riska Dhenabayu; Anita Safitri; Hujjatullah Fazlurrahman; Achmad Kautsar

doi:10.2991/978-2-38476-008-4_110

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Digital Marketing and Creative Space Rebranding for Senior High School Students

Authors

Renny Sari Dewi¹, Riska Dhenabayu¹^{, *}, Anita Safitri¹, Hujjatullah Fazlurrahman¹, Achmad Kautsar¹

¹Departments of Digital Business, Universitas Negeri Surabaya, Surabaya, Indonesia

^*Corresponding author. Email: riskadhenabayu@unesa.ac.id

Corresponding Author

Riska Dhenabayu

Available Online 19 March 2023.

DOI: 10.2991/978-2-38476-008-4_110 How to use a DOI?
Keywords: Digital marketing; Rebranding; Creative space
Abstract: Covid-19 pandemic have halted student creativity and innovation programs in SMA Negeri 1 Krian. The existence of a community service program initiated by the State University of Surabaya aims to revive the vacuum of digital works creation and production in SMA Negeri 1 Krian. The two activities that have been carried out are (1) providing digital marketing training to class XI students and (2) the rebranding of creative space to reach wider audience. The approach used is descriptive statistics of the digital marketing post-training assessment instrument based on the competency checklist of the National Professional Certification Agency. The results obtained are that 85% of SMA Negeri 1 Krian students who take part in this training program can use marketing tools such as digital advertising, social media boosters, and search engine optimization (SEO) well. Meanwhile, 1 ICT worker can optimize the rebranding tools of the school’s creative space properly according to the training module provided.
Copyright: © 2023 The Author(s)
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title: Proceedings of the International Joint Conference on Arts and Humanities 2022 (IJCAH 2022)
Series: Advances in Social Science, Education and Humanities Research
Publication Date: 19 March 2023
ISBN: 978-2-38476-008-4
ISSN: 2352-5398
DOI: 10.2991/978-2-38476-008-4_110 How to use a DOI?
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

ris enw bib

TY  - CONF
AU  - Renny Sari Dewi
AU  - Riska Dhenabayu
AU  - Anita Safitri
AU  - Hujjatullah Fazlurrahman
AU  - Achmad Kautsar
PY  - 2023
DA  - 2023/03/19
TI  - Digital Marketing and Creative Space Rebranding for Senior High School Students
BT  - Proceedings of the International Joint Conference on Arts and Humanities 2022 (IJCAH 2022)
PB  - Atlantis Press
SP  - 1039
EP  - 1046
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-008-4_110
DO  - 10.2991/978-2-38476-008-4_110
ID  - Dewi2023
ER  -

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