The Corporate Social Responsibility Program in Community Empowerment:

Case Study of Micro, Small, and Medium Enterprises Mentoring Model

DOI

10.2991/assehr.k.201201.017How to use a DOI?

Keywords

UMKM, Corporate social responsibility, Community empowerment, Mentoring

Abstract

Micro, Small and Medium Enterprises (UMKM) actors are the major role in national economic development. Strategies and innovations in community empowerment efforts are important programs. Community empowerment can be implemented through the Corporate Social Responsibility (CSR) program. The purpose of this research is to describe and analyze the CSR program in UMKM mentoring of community empowerment efforts. This research method uses a qualitative approach, with descriptive qualitative research type. Data collection techniques used were interviews, observation, and documentation. The number of research subjects in this study were 12 UMKM fostered partners. The research data analysis techniques in this study were data reduction, data presentation, and data verification. The results showed that the UMKM CSR implementation of the mentoring model carried out by the company, starting from mentoring, providing motivation, sharing and care, monthly reports by fostered partners, and umkm exhibition, it can be said that corporate social responsibility can be called corporate citizenship.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Dyah P. Sari
AU  - Wiwin Yulianingsih
AU  - Maria V. Roesminingsih
PY  - 2020
DA  - 2020/12/03
TI  - The Corporate Social Responsibility Program in Community Empowerment:
BT  - Proceedings of the International Joint Conference on Arts and Humanities (IJCAH 2020)
PB  - Atlantis Press
SP  - 98
EP  - 104
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201201.017
DO  - 10.2991/assehr.k.201201.017
ID  - Sari2020
ER  -