Experimental Study on the Effectiveness of Using warung-kampung.com E-Commerce Application

DOI

10.2991/assehr.k.201201.062How to use a DOI?

Keywords

effectiveness, e-commerce applications, online trading, cash on delivery

Abstract

The ICT developments and physical distancing policies due to the Covid-19 pandemic have caused a shift in the way consumers buy online. Changes in consumer behavior will certainly make it difficult for small traders, especially those who are not familiar with the use of e-commerce technology. This study aims to analyze the effectiveness of using the e-commerce application warung-kampung.com as a platform for local-based online trading, covering the area closest to the seller and buyer. This study uses a qualitative experimental approach and analysis. This application was tested for validity by a communication expert and marketing expert. The instruments used were interviews, observation, and questionnaires. The participants were small traders who have never used any online sales application, and the consumers who tried warung-kampung.com. The application effectiveness was analyzed from the aspect of ease of use, security, and possibilities for widespread use. The results showed that warung-kampung.com provides convenience, especially those not accustomed to online sales applications. Respondents were greatly helped by warung-kampung.com because of its ease of use. The registration process and product entry received a good response, and the security aspect was considered good. While the possibility of widespread use received moderate response.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Harti
AU  - Norida Canda Sakti
AU  - Anita Qoiriah
PY  - 2020
DA  - 2020/12/03
TI  - Experimental Study on the Effectiveness of Using warung-kampung.com E-Commerce Application
BT  - Proceedings of the International Joint Conference on Arts and Humanities (IJCAH 2020)
PB  - Atlantis Press
SP  - 347
EP  - 350
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201201.062
DO  - 10.2991/assehr.k.201201.062
ID  - 2020
ER  -