Proceedings of the 2nd International Interdisciplinary Conference on Environmental Sciences and Sustainable Developments (IICESSD) 2022 Education and Green Economy (IICESSD EGE 2022)

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The Effects of Product Knowledge and Rational Motivation on Consumer Decision to Purchase Eiger Products

Authors
Ira Nuriya Santi1, *, Farid1, Sri Wanti1, Firolika Nur Triana1
1Faculty of Economic and Business, Tadulako University, Palu, Indonesia
*Corresponding author. Email: Ira_nuria@yahoo.com
Corresponding Author
Ira Nuriya Santi
Available Online 31 December 2023.
DOI
10.2991/978-2-38476-172-2_4How to use a DOI?
Keywords
product knowledge; rational motives; purchasing decisions
Abstract

This study aims to investigate the effects of product knowledge and rational motives on consumer’s decisio n to purchase Eiger products. The sample in this study was taken as many as 45 respondents using non-probability sampling technique. To collect data, this study employed various methods including observation, interviews, and questionnaires distributed online through google forms. Multiple linear regression analysis was used to test the proposed hypotheses. The results showed that two independent variables, namely product knowledge and rational motives, proved to have a positive and significant effect simultaneously and partially on purchasing decisions.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2nd International Interdisciplinary Conference on Environmental Sciences and Sustainable Developments (IICESSD) 2022 Education and Green Economy (IICESSD EGE 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
31 December 2023
ISBN
978-2-38476-172-2
ISSN
2352-5398
DOI
10.2991/978-2-38476-172-2_4How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Ira Nuriya Santi
AU  - Farid
AU  - Sri Wanti
AU  - Firolika Nur Triana
PY  - 2023
DA  - 2023/12/31
TI  - The Effects of Product Knowledge and Rational Motivation on Consumer Decision to Purchase Eiger Products
BT  - Proceedings of the 2nd International Interdisciplinary Conference on Environmental Sciences and Sustainable Developments (IICESSD)  2022 Education and Green Economy (IICESSD EGE 2022)
PB  - Atlantis Press
SP  - 17
EP  - 22
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-172-2_4
DO  - 10.2991/978-2-38476-172-2_4
ID  - Santi2023
ER  -