Proceedings of the 2nd International Interdisciplinary Conference on Environmental Sciences and Sustainable Developments (IICESSD) 2022 Education and Green Economy (IICESSD EGE 2022)

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Indonesian Customer Awareness Toward Purchase Intention of Sustainable Fashion

Authors
Viona Charista1, *, Eristia Lidia Paramita2
1Department of Economics and Business, Universitas Kristen Satya Wacana Salatiga, Salatiga, Central Java, 50711, Indonesia
2Paramita Department of Economics and Business, Universitas Kristen Satya Wacana Salatiga, Salatiga, Central Java, 50711, Indonesia
*Corresponding author. Email: 212019506@student.uksw.edu
Corresponding Author
Viona Charista
Available Online 31 December 2023.
DOI
10.2991/978-2-38476-172-2_67How to use a DOI?
Keywords
—customer awareness; purchase intention; sustainable fashion
Abstract

The awareness of sustainable fashion is still low rather other fields. Indonesia is one of the countries that consume a lot of fashion products. This study aims to know the Indonesian awareness toward purchase intention of sustainable fashion products. This research used quantitative descriptive research with a simple regression test. This study obtained 198 respondents with the criteria: (1) males and females from Indonesia aged 21–40 years old, (2) males and females who know about the fashion trend, and (3) potential customers who will consider purchasing sustainable fashion products. The result of this research showed that awareness of sustainable fashion affects purchase intention. The level of awareness among men and women has slightly different, even with the same sample for each gender. As well as knowledge of sustainable fashion will increase the level of awareness that led to the intention to purchase sustainable fashion products. The study’s findings suggest that as consumers get more knowledgeable about sustainable fashion, they become more aware of the benefits of doing so, including the worth of products with a higher price that have a positive influence on society and the environment.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2nd International Interdisciplinary Conference on Environmental Sciences and Sustainable Developments (IICESSD) 2022 Education and Green Economy (IICESSD EGE 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
31 December 2023
ISBN
978-2-38476-172-2
ISSN
2352-5398
DOI
10.2991/978-2-38476-172-2_67How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Viona Charista
AU  - Eristia Lidia Paramita
PY  - 2023
DA  - 2023/12/31
TI  - Indonesian Customer Awareness Toward Purchase Intention of Sustainable Fashion
BT  - Proceedings of the 2nd International Interdisciplinary Conference on Environmental Sciences and Sustainable Developments (IICESSD)  2022 Education and Green Economy (IICESSD EGE 2022)
PB  - Atlantis Press
SP  - 402
EP  - 407
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-172-2_67
DO  - 10.2991/978-2-38476-172-2_67
ID  - Charista2023
ER  -