Proceedings of the 2nd Ibn Khaldun International Conference on Applied and Social Sciences (IICASS 2024)

Shaping Sustainable Futures: Key Drivers of Green Entrepreneurship Intentions

Authors
Camelia Safitri1, *, Hari Mulyadi1, Nani Sutarni1, Muhamad Arief Ramdhany1
1Economic Education, Faculty of Economics and Business Education, Universitas Pendidikan Indonesia, Bandung, Indonesia
*Corresponding author. Email: cameliasafitri2408@upi.edu
Corresponding Author
Camelia Safitri
Available Online 5 November 2024.
DOI
10.2991/978-2-38476-299-6_15How to use a DOI?
Keywords
Green Entrepreneurship Intention; Personality Traits; Academic Support; Inovation Capability; Ecological
Abstract

This study explores the impact of personality traits, academic support, and innovation capability, moderated by ecological entrepreneurship, on green entrepreneurship intention. The research aims to identify how individual characteristics, academic environments, and innovative abilities influence the desire to engage in environmentally sustainable entrepreneurial activities. Using a quantitative approach, data were collected from 300 university students from three major universities in Indonesia and analyzed using multiple regression and moderation analysis through SPSS software. The findings indicate that personality traits, academic support, and innovation capability significantly affect green entrepreneurship intention. Furthermore, ecological entrepreneurship moderates the relationship between these factors and green entrepreneurship intention, suggesting that fostering an ecological mindset can amplify the inclination towards green entrepreneurship. Specifically, students with innovative, solid capabilities and supportive academic environments are more likely to pursue green entrepreneurship when they possess ecological entrepreneurial traits. The novelty of this study lies in its comprehensive analysis of the combined effects of personality traits, academic support, and innovation capability on green entrepreneurship intention, with a specific focus on the moderating role of ecological entrepreneurship. This dual-level analysis provides a deeper understanding of how various factors influence green entrepreneurship, contributing valuable insights to the academic discourse on entrepreneurship. The study also offers practical implications for educational institutions and policymakers, suggesting that fostering an ecological mindset within academic environments can enhance the drive towards sustainable entrepreneurial practices.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2nd Ibn Khaldun International Conference on Applied and Social Sciences (IICASS 2024)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
5 November 2024
ISBN
978-2-38476-299
ISSN
2352-5398
DOI
10.2991/978-2-38476-299-6_15How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

TY  - CONF
AU  - Camelia Safitri
AU  - Hari Mulyadi
AU  - Nani Sutarni
AU  - Muhamad Arief Ramdhany
PY  - 2024
DA  - 2024/11/05
TI  - Shaping Sustainable Futures: Key Drivers of Green Entrepreneurship Intentions
BT  - Proceedings of the 2nd Ibn Khaldun International Conference on Applied and Social Sciences (IICASS 2024)
PB  - Atlantis Press
SP  - 193
EP  - 206
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-299-6_15
DO  - 10.2991/978-2-38476-299-6_15
ID  - Safitri2024
ER  -