Analysing the Role of K-popification on Political Engagement of Anies Baswedan’s 2024 Election Campaign Using Structural Equation Model

DOI

10.2991/978-2-38476-299-6_22How to use a DOI?

Keywords

Kpopification; Network Analysis; Political Campaigning; Political Participation; Online Political Activism

Abstract

This study explores the integration of K-pop fan culture into Anies Baswedan’s 2024 Indonesian presidential campaign, termed “Kpopification,” and its influence on political engagement. The research employs quantitative methodology, Structural Equation Modeling (SEM) using SmartPLS software. The research highlights significant demographic insights, revealing a predominance of younger female users with active social media engagement, particularly on the platform X (formerly Twitter). Despite the innovative use of K-pop culture, which includes fan-driven campaigns and interactive elements, the study finds limited direct impact on offline political activism. Statistical analyses show that Political Self-Efficacy (PSE) and Political Use of Twitter (PUT) significantly enhance both online and offline political activities, with Online Political Activities (OnP) serving as a crucial mediator. However, the K-popification strategy itself does not significantly mediate political activism. The findings underscore the importance of targeted social media strategies and meaningful engagement in translating online presence into offline political outcomes, while also suggesting that cultural resonance alone is insufficient for driving substantial political engagement. Future research should explore how these dynamics apply across different cultural contexts to better understand the evolving role of social media in political communication.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Haura Kemora
AU  - Mehmet Karanfiloglu
AU  - Popy Novita Pasaribu
PY  - 2024
DA  - 2024/11/05
TI  - Analysing the Role of K-popification on Political Engagement of Anies Baswedan’s 2024 Election Campaign Using Structural Equation Model
BT  - Proceedings of the 2nd Ibn Khaldun International Conference on Applied and Social Sciences (IICASS 2024)
PB  - Atlantis Press
SP  - 299
EP  - 311
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-299-6_22
DO  - 10.2991/978-2-38476-299-6_22
ID  - Kemora2024
ER  -