The Influencing Factors of Consumer Online Shopping and Improvement of Quality of Service of Network Group Shopping Website

DOI

10.2991/iemss-17.2017.213How to use a DOI?

Keywords

network group shopping; network group shopping website; service quality; promotion strategy

Abstract

The rise of network group shopping in 2010 has made a vigorous development trend, which not only achieved good marketing performance, but also changed people's consumption patterns. This paper studies the influencing factors of consumers' network group shopping and the effective strategies to improve the service quality of group shopping websites based on the factors that affect the network group shopping.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Daizhong He
AU  - DingLi Gao
PY  - 2017/04
DA  - 2017/04
TI  - The Influencing Factors of Consumer Online Shopping and Improvement of Quality of Service of Network Group Shopping Website
BT  - Proceedings of the 2017 International Conference on Innovations in Economic Management and Social Science (IEMSS 2017)
PB  - Atlantis Press
SP  - 1141
EP  - 1146
SN  - 2352-5428
UR  - https://doi.org/10.2991/iemss-17.2017.213
DO  - 10.2991/iemss-17.2017.213
ID  - He2017/04
ER  -