Proceedings of the 2015 Conference on Informatization in Education, Management and Business

Analysis of the Enterprise Culture Construction in the New Media Environment

Authors
Geng Xinghong, Zhang Xuepeng, Geng Xingjuan
Corresponding Author
Geng Xinghong
Available Online September 2015.
DOI
10.2991/iemb-15.2015.184How to use a DOI?
Keywords
new media environment enterprise culture construction
Abstract

Along with the economy globalization and the trend of globalization, the development of digital media has already affected all areas of our society deeply. The new media environment brings chances and challenges to the enterprise culture construction. In this paper, we discussed the new media environment and its characteristics, the corresponding suggestions are put forward for the construction of enterprise culture in order to alleviate the current state which our country’s enterprise culture construction relative lag, improve the effectiveness of the enterprise culture construction.

Copyright
© 2015, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2015 Conference on Informatization in Education, Management and Business
Series
Advances in Social Science, Education and Humanities Research
Publication Date
September 2015
ISBN
978-94-6252-105-6
ISSN
2352-5398
DOI
10.2991/iemb-15.2015.184How to use a DOI?
Copyright
© 2015, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Geng Xinghong
AU  - Zhang Xuepeng
AU  - Geng Xingjuan
PY  - 2015/09
DA  - 2015/09
TI  - Analysis of the Enterprise Culture Construction in the New Media Environment
BT  - Proceedings of the 2015 Conference on Informatization in Education, Management and Business
PB  - Atlantis Press
SP  - 894
EP  - 899
SN  - 2352-5398
UR  - https://doi.org/10.2991/iemb-15.2015.184
DO  - 10.2991/iemb-15.2015.184
ID  - Xinghong2015/09
ER  -