An Empirical Study on the Communication Strategy of Nostalgia Culture Based on Data Mining--The Case of “China in Non-Heritage”

DOI

10.2991/978-94-6463-574-4_51How to use a DOI?

Keywords

data mining; scale analysis; reverse transcription extraction; Nostalgia Culture Extraction; Television studies

Abstract

Nostalgia is the common memory of the material images and emotions of the countryside condensed in the minds of the public, and it is the core essence of rural cultural revitalization in the new era. This paper draws on the reverse transcription extraction method in the field of biology, using Hypersnap to intercept the contents of the TV program “China in the Non-legacy” and extract high-frequency keywords to derive the cultural elements of nostalgia. Subsequently, a five-point Likert scale was used to measure the importance of the corresponding nostalgic cultural elements in the minds of the public, and the relationship between the variables was measured with the help of SPSS software and the Pearson correlation test model, so that the cultural genes of nostalgia, such as “person”, “thing” and “object”, were obtained by reverse transcription extraction. “thing”, “field” and “situation”. Finally, a comparative analysis is made with the presentation of nostalgia culture genes in “China in Non-heritage” to provide a reference for the construction of nostalgia memory in cultural programs.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Zhengcong Wei
AU  - Baoshui Liu
PY  - 2024
DA  - 2024/11/21
TI  - An Empirical Study on the Communication Strategy of Nostalgia Culture Based on Data Mining--The Case of “China in Non-Heritage”
BT  - Proceedings of the 4th International Conference on Internet, Education and Information Technology (IEIT 2024)
PB  - Atlantis Press
SP  - 445
EP  - 457
SN  - 2667-128X
UR  - https://doi.org/10.2991/978-94-6463-574-4_51
DO  - 10.2991/978-94-6463-574-4_51
ID  - Wei2024
ER  -