A Study of the Causal Logic of Coronavirus Information on Social Media Users’ Purchasing Behaviour
- DOI
- 10.2991/978-94-6463-230-9_147How to use a DOI?
- Keywords
- coronavirus; purchasing behaviour; social media users; influencing factors
- Abstract
In December 2022, the control measures for the “coronavirus” were adjusted. Following this adjustment, social media has been discussing the topic. Social media has spread a lot of information about the new measures, making it difficult for people to process a large amount of information and influencing their purchasing behaviour. Based on the S-O-R paradigm theory of environmental psychology, the S-O-R paradigm model was constructed by combining the explanatory structural model (ISM). The results of the study show that the fourteen factors were analysed in terms of their levels of influence on social media users, and the accuracy of the explanatory structure model and the cross-matrix multiplication method was further demonstrated by the consistency of the explanatory structure model and cross-matrix multiplication method.
- Copyright
- © 2023 The Author(s)
- Open Access
- Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.
Cite this article
TY - CONF AU - Qian Niu PY - 2023 DA - 2023/09/04 TI - A Study of the Causal Logic of Coronavirus Information on Social Media Users’ Purchasing Behaviour BT - Proceedings of the 3rd International Conference on Internet, Education and Information Technology (IEIT 2023) PB - Atlantis Press SP - 1222 EP - 1229 SN - 2667-128X UR - https://doi.org/10.2991/978-94-6463-230-9_147 DO - 10.2991/978-94-6463-230-9_147 ID - Niu2023 ER -