Proceedings of the 2nd International Conference on Internet, Education and Information Technology (IEIT 2022)

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Modeling and Empirical Study on the Behavioral Intention to Use Early Education and Parenting App

Authors
Zhou Xi1, *
1School of animation and Digital Art, Communication University of China, Dingfuzhuang East Street, Chaoyang District, Beijing, China
*Corresponding author. Email: 510511422@qq.com
Corresponding Author
Zhou Xi
Available Online 27 December 2022.
DOI
10.2991/978-94-6463-058-9_131How to use a DOI?
Keywords
Structural equation model; Preschool families; Early Education and Parenting App; Motivation to use; Behavioral intention to use
ABSRTACT

IN order to find out the family's behavioral intention to use the Early Education and Parenting Apps, this paper is based on the S-O-R theory、the Technology Acceptance Model and the use and satisfaction theory. The data of 917 valid questionnaires from 33 provinces in China were analyzed by structural equation modeling (SEM) . The results showed that perceived ease of use, perceived usefulness, and subjective norms positively affected the behavioral intention to use, while perceived risk negatively affected the behavioral intention to use. Educational motivation, aesthetic motivation, recreational motivation and social emotional motivation affect perceived usefulness in turn, while other demographic variables, such as family location, have no significant effect on intention of use behavior. The comclusion also provide a new idea for the early education App design and dissemination.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2nd International Conference on Internet, Education and Information Technology (IEIT 2022)
Series
Advances in Computer Science Research
Publication Date
27 December 2022
ISBN
978-94-6463-058-9
ISSN
2352-538X
DOI
10.2991/978-94-6463-058-9_131How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Zhou Xi
PY  - 2022
DA  - 2022/12/27
TI  - Modeling and Empirical Study on the Behavioral Intention to Use Early Education and Parenting App
BT  - Proceedings of the 2nd International Conference on Internet, Education and Information Technology (IEIT 2022)
PB  - Atlantis Press
SP  - 834
EP  - 843
SN  - 2352-538X
UR  - https://doi.org/10.2991/978-94-6463-058-9_131
DO  - 10.2991/978-94-6463-058-9_131
ID  - Xi2022
ER  -