Research on Recommended and Comparative Strategy of Electronic Commerce

DOI

10.2991/ieesasm-16.2016.239How to use a DOI?

Keywords

Electronic Commerce, Recommended and Comparative Strategy

Abstract

The popularity of e-commerce and the rapid development of the Internet has changed people's traditional way of doing business. More and more people are willing to buy goods online, but also because of the convenience of e-commerce companies and a lot of profit. But e-commerce also contributed to the prosperity of information overload, a large number of users in the product information in a relatively short time is difficult to find the goods they need. E-commerce recommendation system came into being. It can directly interact with the user, to help users find the merchandise, so the successful completion of the purchase process. E-commerce recommendation system can effectively retain customers and prevent customer churn, improve marketing and e-commerce businesses competitive.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Hongtao Jiang
PY  - 2016/09
DA  - 2016/09
TI  - Research on Recommended and Comparative Strategy of Electronic Commerce
BT  - Proceedings of the 2016 4th International Education, Economics, Social Science, Arts, Sports and Management Engineering Conference (IEESASM 2016)
PB  - Atlantis Press
SP  - 1096
EP  - 1099
SN  - 2352-5428
UR  - https://doi.org/10.2991/ieesasm-16.2016.239
DO  - 10.2991/ieesasm-16.2016.239
ID  - Jiang2016/09
ER  -