Research on Innovative Inspiration of Internet Thinking on Brand Promotion Design

DOI

10.2991/ieesasm-16.2016.16How to use a DOI?

Keywords

Brand Promotion Design, Internet, Advertising

Abstract

Internet new media precipitated by Internet companies, represented by the new economy, and also inspired the traditional enterprise marketing potential energy, all the companies are using the Internet as a new marketing, sales channels, information exchange, but also to brand competition spread to the Internet. Internet emphasis on corporate brand building deepening brand and quickly occupied the high ground on the Internet, the development of enterprises will play a decisive role. Visual brand image is the brand culture, brand concepts, brands and brand quality brands such as visual symbol of the internal factors, the fine form design and visual effects to convey a brand of course the audience will have a good first impression, but to the consumer psychology to establish a solid brand image, relying solely on the brand's visual identity is not enough, need more brands and brand quality assurance.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Zhang Xu
PY  - 2016/09
DA  - 2016/09
TI  - Research on Innovative Inspiration of Internet Thinking on Brand Promotion Design
BT  - Proceedings of the 2016 4th International Education, Economics, Social Science, Arts, Sports and Management Engineering Conference (IEESASM 2016)
PB  - Atlantis Press
SP  - 72
EP  - 75
SN  - 2352-5428
UR  - https://doi.org/10.2991/ieesasm-16.2016.16
DO  - 10.2991/ieesasm-16.2016.16
ID  - Xu2016/09
ER  -