Strategy Marketing through TikTok content @mencuriradensaleh for the Animo of Watching Movies Mencuri Raden Saleh

DOI

10.2991/978-2-38476-132-6_36How to use a DOI?

Keywords

btiktok; social media; film

Abstract

Marketing has become a hot topic in recent years, seeing the interest in the convergence of digital technology to help the business promotion process in a sustainable manner through the communication pillar. Marketing relationships with consumers are established through communication. Therefore, marketers need to know how the products or services offered can be reached by the intended target market. This process can be assisted by exposure to will customer experience; integration of cognitive, affective, sensory, and behavioral responses to a particular brand, product, or service (Chen & Lin, 2014).

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

TY  - CONF
AU  - Amadhila Elina Penefaho
AU  - Salma Azzahra Rahsa Ku
AU  - Amarza Zacky Maulana
AU  - Andhika Maulana Veterio
PY  - 2023
DA  - 2023/10/31
TI  - Strategy Marketing through TikTok content @mencuriradensaleh for the Animo of Watching Movies Mencuri Raden Saleh
BT  - Proceedings of the 6th International Conference on Vocational Education Applied Science and Technology (ICVEAST 2023)
PB  - Atlantis Press
SP  - 409
EP  - 415
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-132-6_36
DO  - 10.2991/978-2-38476-132-6_36
ID  - Penefaho2023
ER  -