Proceedings of the International Conference on Technology and Innovation Management (ICTIM 2022)

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Determining Factors that Influence Consumer Behaviour Intention to Use Cashless Payment in Malaysia

Authors
Qing Zhi Goh1, Lan Thi Phuong Nguyen1, *
1Faculty of Management, Multimedia University, Cyberjaya Campus, Cyberjaya, Malaysia
*Corresponding author. Email: nguyen.thi.phuong.lan@mmu.edu.my
Corresponding Author
Lan Thi Phuong Nguyen
Available Online 26 December 2022.
DOI
10.2991/978-94-6463-080-0_4How to use a DOI?
Keywords
Consumer Behavior; Cashless Payment; UTAUT; Fintech Adoption; Intention to Use Cashless Payment
Abstract

With the outbreak of the COVID-19 pandemics and the aggression in promoting Malaysia to be a cashless society by the Malaysian Government, the cashless payment is expected to grow and become the preferred method of payment in the future. This paper aims to explore factors influencing consumer behavioral intention to use cashless payment in Malaysia. The study model adopts constructs proposed by the Unified Theory of Acceptance and Use of Technology (UTAUT), an additional independent variable - trust and three moderating variables - age, gender and education level. A multiple regression analysis has been employed in this study. Two hundred sets of self-administered online questionnaires were distributed to cashless payment users aged 18 and above between 1 February to 30 March 2022. Performance expectancy, effort expectancy and trust were found to have a significant positive influence on the adoption of cashless payment. Performance expectancy has the strongest influence compared to effort expectancy and trust. However, facilitating conditions and social influence were found insignificant in this study. These findings are believed to be meaningful for the merchants, service providers or Government to understand the consumer needs and concerns in transforming Malaysia into a cashless society and advancing the country by the year 2030.

Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Technology and Innovation Management (ICTIM 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
26 December 2022
ISBN
78-94-6463-080-0
ISSN
2352-5428
DOI
10.2991/978-94-6463-080-0_4How to use a DOI?
Copyright
© 2022 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Qing Zhi Goh
AU  - Lan Thi Phuong Nguyen
PY  - 2022
DA  - 2022/12/26
TI  - Determining Factors that Influence Consumer Behaviour Intention to Use Cashless Payment in Malaysia
BT  - Proceedings of the International Conference on Technology and Innovation Management (ICTIM 2022)
PB  - Atlantis Press
SP  - 31
EP  - 51
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-080-0_4
DO  - 10.2991/978-94-6463-080-0_4
ID  - Goh2022
ER  -