Digital Branding in Increasing Civic Engagement; A Public Relation Strategy in the Battle of Perceptions

DOI

10.2991/assehr.k.210312.010How to use a DOI?

Keywords

digital branding, public relation, information system

Abstract

This paper aims to analyze digital branding in increasing community involvement in the Nurul Jadid Paiton Islamic boarding school, Probolinggo, East Java, Indonesia. This study uses a qualitative approach to seek more in-depth information to form a brand image strategy to foster public image and trust. To collect the research data, the researcher used interview, observation, and documentation techniques. The data that will collect in this study are related to digital branding and public relations strategies in increasing public participation. The results of research carried out by islamic boarding school public relations with several strategies to introduce the brand through a website to build digital branding to increase community interaction.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Akmal Mundiri
AU  - Hasan Baharun
AU  - Abd Hamid Wahid
AU  - Zamroni
AU  - Khoiriyah Ramadhani
AU  - Latifatul Imamah
AU  - Ummi Zakiyah
PY  - 2021
DA  - 2021/03/13
TI  - Digital Branding in Increasing Civic Engagement; A Public Relation Strategy in the Battle of Perceptions
BT  - Proceedings of the First International Conference on Science, Technology, Engineering and Industrial Revolution (ICSTEIR 2020)
PB  - Atlantis Press
SP  - 61
EP  - 64
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210312.010
DO  - 10.2991/assehr.k.210312.010
ID  - Mundiri2021
ER  -