The Application of traditional art color in Chinese Graphic Design

DOI

10.2991/icssr-14.2014.188How to use a DOI?

Keywords

Modern graphic design. Traditional art color. Symbolic meaning. Traditional culture. Traditional views of color

Abstract

The application of modern graphic design can not only increase the sense of color in graphic design but also pass others some value and emotion through the connection among colors. Peculiarity and intuition are the main characteristics of the graphic design in our country and conveying visual perception is the communication tool that we use the mostly in our country. Traditional color has different symbolic meaning due to the influence of territory, nationality and religion. This article will analyze the symbolic meaning of traditional color and discuss the traditional art color's application in Chinese graphic design by combining with Chinese graphic design

Copyright

© 2014, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yan Jin
AU  - Zhi Cao
PY  - 2014/06
DA  - 2014/06
TI  - The Application of traditional art color in Chinese Graphic Design
BT  - Proceedings of the 3rd International Conference on Science and Social Research
PB  - Atlantis Press
SP  - 859
EP  - 863
SN  - 2352-5398
UR  - https://doi.org/10.2991/icssr-14.2014.188
DO  - 10.2991/icssr-14.2014.188
ID  - Jin2014/06
ER  -