Associative Meaning in Social and Cultural Context

DOI

10.2991/icssr-13.2013.140How to use a DOI?

Keywords

Associative Meaning; Social and Cultural Context; Communicative Effect

Abstract

This paper discusses the associative meaning in social and cultural context. It introduces the seven types of meaning and its definition on associative meaning put forward by Leech. Associative meaning is highly characterized by culture and influenced greatly by society. Words sharing the same meaning may have their respective associative meaning in different social context, and produce different communicative effect. Therefore, exploring the associative meaning is helpful in cross-culture communication.

Copyright

© 2013, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Chunhua Mao
PY  - 2013/07
DA  - 2013/07
TI  - Associative Meaning in Social and Cultural Context
BT  - Proceedings of the 2nd International Conference on Science and Social Research (ICSSR 2013)
PB  - Atlantis Press
SP  - 609
EP  - 612
SN  - 1951-6851
UR  - https://doi.org/10.2991/icssr-13.2013.140
DO  - 10.2991/icssr-13.2013.140
ID  - Mao2013/07
ER  -