On the Development of Business English Majors in Colleges and Universities Promoting Regional Development under National Standard

DOI

10.2991/icsshe-18.2018.188How to use a DOI?

Keywords

national standards of business English, Business English major, regional development, ecological theory, resource integration

Abstract

Under the background of the “Belt and Road” initiative and the implementation of innovation and entrepreneurship education, education diversity emerges in domestic colleges and universities. However, the construction of disciplines is the core of the development of higher education. This paper took the national quality standard of business English professionals, combined the insights of scholars on the interpretation of the various elements of the national standard, proposed that the business English major should achieve rapid development under the guidance of the spirit of the new national standard. According to the theory of ecology and resource allocation, it is necessary to explore a new way to promote the regional development through the service of discipline and specialty construction, and to form the unique characteristics and development path of Business English majors in each university.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xiuzhen Xie
AU  - Fengjiang Gao
AU  - Hongwu Huang
PY  - 2018/09
DA  - 2018/09
TI  - On the Development of Business English Majors in Colleges and Universities Promoting Regional Development under National Standard
BT  - Proceedings of the 2018 4th International Conference on Social Science and Higher Education (ICSSHE 2018)
PB  - Atlantis Press
SN  - 2352-5398
UR  - https://doi.org/10.2991/icsshe-18.2018.188
DO  - 10.2991/icsshe-18.2018.188
ID  - Xie2018/09
ER  -