Study on Bilingual Teaching of Franchising Law in China

DOI

10.2991/icsshe-15.2015.19How to use a DOI?

Keywords

bilingual teaching, franchising law, challenge, countermeasure

Abstract

The remarkable economic development in China and the globalization tide, as well as the internationalization of higher education have promoted the talents exchange between China and all over the world. To cope with fierce international competition with the bilingual ability as the era of global economic integration and knowledge economy knock at the door of China, bilingual legal teaching has become an important measure for the colleges and universities in China to cultivate comprehensive legal talents after China’s entry into WTO. The paper examines the challenges of bilingual legal teaching of franchising law in selection of teaching materials, development of teaching resources, the evaluation of teaching results, the flexibility of teaching pedagogies and the selection of teaching mode. Some countermeasures are put forward in teaching system, the compilation of teaching materials, bilingual teacher cultivation, as well as the teaching methodology.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xiaowen Xiao
AU  - Yu Zhao
PY  - 2015/12
DA  - 2015/12
TI  - Study on Bilingual Teaching of Franchising Law in China
BT  - Proceedings of the 2015 International Conference on Social Science and Higher Education
PB  - Atlantis Press
SP  - 76
EP  - 79
SN  - 2352-5398
UR  - https://doi.org/10.2991/icsshe-15.2015.19
DO  - 10.2991/icsshe-15.2015.19
ID  - Xiao2015/12
ER  -