Proceedings of the 2022 7th International Conference on Social Sciences and Economic Development (ICSSED 2022)

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Tesla Pricing Strategy Analysis: Take Model 3 as an Example

Authors
Jiangxi Ding1, †, Yuting He2, *, †
1School of International Education, Wuhan University
2School of Financial Management, Shanghai University of International Business and Economics
†

These authors contributed equally.

*Corresponding author. Email: guanghua.ren@gecacademy.cn
Corresponding Author
Yuting He
Available Online 29 April 2022.
DOI
10.2991/aebmr.k.220405.169How to use a DOI?
Keywords
Tesla; Model3; Pricing of strategy; New energy vehicle
Abstract

With the aggravation of climate warming and air pollution, the development of new energy vehicles has become an inevitable choice for every country. As the leader of new energy pure electric vehicles, Tesla has opened up a new automotive market segment. Tesla’s success can be a reference for domestic companies that are about to enter the new energy vehicle market. This article takes Tesla as the research object and analyzes the transition from skimming pricing to penetration pricing and possible factors affecting its pricing based on Model 3. The research results show that Tesla adopts skimming pricing to transform into penetration pricing, and finally puts forward that Tesla may adopt prisoner pricing combined with digital transformation in the future, which has important reference value for domestic new energy vehicle enterprises.

Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

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Volume Title
Proceedings of the 2022 7th International Conference on Social Sciences and Economic Development (ICSSED 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
29 April 2022
ISBN
978-94-6239-572-5
ISSN
2352-5428
DOI
10.2991/aebmr.k.220405.169How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

Cite this article

risenwbib
TY  - CONF
AU  - Jiangxi Ding
AU  - Yuting He
PY  - 2022
DA  - 2022/04/29
TI  - Tesla Pricing Strategy Analysis: Take Model 3 as an Example
BT  - Proceedings of the 2022 7th International Conference on Social Sciences and Economic Development (ICSSED 2022)
PB  - Atlantis Press
SP  - 1010
EP  - 1014
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220405.169
DO  - 10.2991/aebmr.k.220405.169
ID  - Ding2022
ER  -