Proceedings of the 2022 7th International Conference on Social Sciences and Economic Development (ICSSED 2022)

Analysis of China’s New Energy Vehicle Market Competitive Strategy: Taking Tesla and NIO as Examples

Authors
Jinpeng Liu1, *, Shiyun Zhou2
1College of Social Science, Michigan State University
2Faculty of Business, Economics and Law, The University of Queensland
*Corresponding author. Email: liujinpe@msu.edu
Corresponding Author
Jinpeng Liu
Available Online 29 April 2022.
DOI
10.2991/aebmr.k.220405.058How to use a DOI?
Keywords
New energy; Tesla; NIO; Marketing strategy
Abstract

In recent years, new energy vehicles have begun to emerge in China, with a range of brands such as Tesla and NIO competing in the Chinese market. Gradually, Tesla has moved far beyond the domestic new energy vehicle brand and became the leading brand in the Chinese market. This article compares the 4P marketing strategies of Tesla and NIO, and discusses the similarities and differences between the two based on SWOT analysis. The results of the study show that NIO’s marketing strategy still has different degrees of disadvantages compared to Tesla’s. By improving the car design and product performance, the gap between the two will be further narrowed, which will allow NIO to capture more market share in the new energy vehicle industry in the future. This article can help NIO to further improve the company’s operating efficiency, so as to occupy a higher market share, and at the same time has important practical significance for helping the healthy development of China’s new energy automobile industry.

Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

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Volume Title
Proceedings of the 2022 7th International Conference on Social Sciences and Economic Development (ICSSED 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
29 April 2022
ISBN
978-94-6239-572-5
ISSN
2352-5428
DOI
10.2991/aebmr.k.220405.058How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

Cite this article

TY  - CONF
AU  - Jinpeng Liu
AU  - Shiyun Zhou
PY  - 2022
DA  - 2022/04/29
TI  - Analysis of China’s New Energy Vehicle Market Competitive Strategy: Taking Tesla and NIO as Examples
BT  - Proceedings of the 2022 7th International Conference on Social Sciences and Economic Development (ICSSED 2022)
PB  - Atlantis Press
SP  - 356
EP  - 362
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220405.058
DO  - 10.2991/aebmr.k.220405.058
ID  - Liu2022
ER  -