The Best Strategy for Chinese Airlines to Achieve Optimal Allocation of Resources

Analysis of Name Your Own Price strategy

DOI

10.2991/aebmr.k.220405.059How to use a DOI?

Keywords

Chinese airlines; NYOP marketing model; 4Cs; SWOT analysis method

Abstract

Nowadays, the number of people’s trips has been significantly reduced due to the impact of the epidemic. As one of the most important means for people to travel, airlines suffer more and more losses. The purpose of this study was to explore whether domestic airlines in China using the Name Your Own Price (NYOP) marketing model of Priceline company can achieve optimal allocation of the airlines’ resources, that is, increase the boarding rate. Also, this paper reviewed the historical development of the marketing theory of the 4Cs and used the SWOT analysis method to analyze. This paper concluded that the NYOP marketing model of Priceline company can enhance the purchasing power of Chinese consumers. Therefore, Chinese airlines can refer to Priceline’s marketing model -Name Your Price. As well as that, airlines must consider local Chinese culture. In this context, this article will also discuss the contribution, implication, limitations, and so on of this study.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Qing Ye
PY  - 2022
DA  - 2022/04/29
TI  - The Best Strategy for Chinese Airlines to Achieve Optimal Allocation of Resources
BT  - Proceedings of the 2022 7th International Conference on Social Sciences and Economic Development (ICSSED 2022)
PB  - Atlantis Press
SP  - 363
EP  - 369
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220405.059
DO  - 10.2991/aebmr.k.220405.059
ID  - Ye2022
ER  -