Corporate Social Responsibility: Concept and Cases

A Focus on Hotel and Lodging Industry

DOI

10.2991/aebmr.k.220405.232How to use a DOI?

Keywords

Corporate social responsibility; hotel industry; case studies

Abstract

Corporate social responsibility (CSR) is a widely discussed topic in 21^st-century management. The idea that companies have a responsibility to act for social good – not just a greater profit – has become increasingly relevant for businesses to succeed and contribute to sustainability. This paper reviews the concept of corporate social responsibility, its main areas of practices and benefits to companies. It then discusses CSR in the context of the hotel and lodging industry, and studies three companies in detail – Marriot International Inc., Jinjiang International, and Qi Chi lodging. The case studies show that the CSR initiatives of big hotel groups are comprehensive and tend to cover areas that allow the firm to better serve its stakeholders and the environment. Small startups have fewer resources and therefore do not have large CSR projects, but they have potentials in addressing societal problems through entrepreneurial means.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Yurui Xie
PY  - 2022
DA  - 2022/04/29
TI  - Corporate Social Responsibility: Concept and Cases
BT  - Proceedings of the 2022 7th International Conference on Social Sciences and Economic Development (ICSSED 2022)
PB  - Atlantis Press
SP  - 1394
EP  - 1399
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220405.232
DO  - 10.2991/aebmr.k.220405.232
ID  - Xie2022
ER  -