Under Armour’s Marketing Strategy of New Audience
These authors contributed equally
- DOI
- 10.2991/aebmr.k.220405.233How to use a DOI?
- Keywords
- Customer Engagement; Under Armour; Blogger; Swot
- Abstract
To acquire new customer groups while applying and expanding the brand’s strategy, Under Armour researched the brand’s customer engagement. Both qualitative and quantitative methods are used to support the data in this research report. The difference between these two research methods is also obvious. Quantitative research is mainly based on the actual data obtained from the survey, while qualitative research is based on a large number of historical facts and life experience materials. Based on various research conclusions on customer engagement in the previous period, the problems and theories that can be used for the brand are summarized. Through the use of online and offline customer engagement questionnaire surveys, data feedback is collected and analysed with SPSS and SWOT. If Under Armour wants to expand a new custom. er base, it must increase customer satisfaction. The skill to improve customer engagement is an inseparable marketing strategy for acquiring the market.
- Copyright
- © 2022 The Authors. Published by Atlantis Press International B.V.
- Open Access
- This is an open access article distributed under the CC BY-NC 4.0 license.
Cite this article
TY - CONF AU - Yantai Tang PY - 2022 DA - 2022/04/29 TI - Under Armour’s Marketing Strategy of New Audience BT - Proceedings of the 2022 7th International Conference on Social Sciences and Economic Development (ICSSED 2022) PB - Atlantis Press SP - 1400 EP - 1407 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.220405.233 DO - 10.2991/aebmr.k.220405.233 ID - Tang2022 ER -