Research on the Digital Transformation Path of Commercial Banks from the Perspective of “Gyroscope Model”

Taking China Merchants Bank as an example

DOI

10.2991/aebmr.k.220405.293How to use a DOI?

Keywords

Gyroscope; Commercial Bank; Digital Transformation; China Merchants Bank

Abstract

With the accelerated development of big data, artificial intelligence, cloud computing, blockchain and other technologies, China has taken the digital economy as an important force to promote economic transformation. At the same time, the favorable policy environment has also injected new momentum into the digital transformation of China’s banking industry. This article takes China Merchants Bank as an example to analyze the effects of its digital transformation, and then uses the Gyroscope Model to analyze the digital transformation strategy of China Merchants Bank, and finally summarizes the path that other commercial banks can refer to. These paths include leveraging their own advantages and formulating digital transformation goals; increasing capital investment, introducing and training compound talents; improving the organizational structure, and making up for its deficiencies. Through these paths, we hope to give some enlightenment to commercial banks that are undergoing digital transformation and those that have not yet undergone digital transformation.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

Download article (PDF)

TY  - CONF
AU  - Jieping Cai
AU  - Aijia Wang
PY  - 2022
DA  - 2022/04/29
TI  - Research on the Digital Transformation Path of Commercial Banks from the Perspective of “Gyroscope Model”
BT  - Proceedings of the 2022 7th International Conference on Social Sciences and Economic Development (ICSSED 2022)
PB  - Atlantis Press
SP  - 1755
EP  - 1760
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220405.293
DO  - 10.2991/aebmr.k.220405.293
ID  - Cai2022
ER  -