Proceedings of the 2022 7th International Conference on Social Sciences and Economic Development (ICSSED 2022)

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Across the City Barriers: The Sinking Road of China’s Coffee Market

Authors
Le Chang1, *, †, Zean Li2, †, Xueao Yin3, †, Chongbo Zhao4, †
1College of Social Sciences, Sungkyunkwan University, Seoul, 03063, South Korea
2School of Social Science, University of California, Irvine, 92612, US
3International Business School Suzhou at XJTLU, Xi’an Jiaotong-Liverpool University, Suzhou, 215000, China
4College of Tourism, Huaqiao University, Quanzhou, 362021, China
†

These authors contributed equally.

*Corresponding author. Email: sangnak99@g.skku.edu
Corresponding Author
Le Chang
Available Online 29 April 2022.
DOI
10.2991/aebmr.k.220405.191How to use a DOI?
Keywords
Coffee; Brand Image; Satisfaction; Purchase Intention
Abstract

The coffee market is now developing due to China’s strong economic development, and more businesses are likely to join it. The purpose of the report is to provide a comprehensive image of the firm and some recommendations. This article was broken down into various parts, each of which describes the national and worldwide coffee markets in terms of production and consumption and the current situation and prospects of the Chinese coffee industry. Understanding the tastes of rising global coffee consumption in this fast-growing industry is crucial for coffee producers and merchants in China. This article also looked at the habits of Chinese coffee customers, their spending goals, and the Chinese coffee culture. This study reviewed the theory of brand image and made survey to test consumers’ purchase intention on coffee in the third-tier city in China. The culture emphasized that showing an educated and wealthy lifestyle is far more significant than the culture produced by westerners hundreds of years ago. As a result, rather than mixes, tastes, or methodological techniques, China’s drinking culture signifies a burgeoning middle class and increasing spending power. Because of improving living standards among Chinese workers and the continued expansion of the national coffee company, China, a native tea country, is expected to become one of the nation’s most significant major European coffee customers.

Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

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Volume Title
Proceedings of the 2022 7th International Conference on Social Sciences and Economic Development (ICSSED 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
29 April 2022
ISBN
978-94-6239-572-5
ISSN
2352-5428
DOI
10.2991/aebmr.k.220405.191How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

Cite this article

risenwbib
TY  - CONF
AU  - Le Chang
AU  - Zean Li
AU  - Xueao Yin
AU  - Chongbo Zhao
PY  - 2022
DA  - 2022/04/29
TI  - Across the City Barriers: The Sinking Road of China’s Coffee Market
BT  - Proceedings of the 2022 7th International Conference on Social Sciences and Economic Development (ICSSED 2022)
PB  - Atlantis Press
SP  - 1149
EP  - 1157
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220405.191
DO  - 10.2991/aebmr.k.220405.191
ID  - Chang2022
ER  -