Analysis of NBA Business Strategy

DOI

10.2991/assehr.k.210407.134How to use a DOI?

Keywords

NBA, Business model, Cartel, Celebrity effect, Statistic

Abstract

NBA is a huge sports league with a reasonable sum of business value. In order to run such a giant alliance, managers and components need to follow a complex managing system that will ultimately bring benefits to every part of the league. As a success, the business model of the NBA provides an example for other institutions to better manage enterprises and to gain profit.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yanbo Jin
PY  - 2021
DA  - 2021/04/08
TI  - Analysis of NBA Business Strategy
BT  - Proceedings of the 2021 6th International Conference on Social Sciences and Economic Development (ICSSED 2021)
PB  - Atlantis Press
SP  - 706
EP  - 709
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210407.134
DO  - 10.2991/assehr.k.210407.134
ID  - Jin2021
ER  -