Proceedings of the 5th International Conference on Social Sciences and Economic Development (ICSSED 2020)

Association Analysis of Supermarket Products Based on RapidMiner

Authors
Dongxiu Ye
Corresponding Author
Dongxiu Ye
Available Online 2 April 2020.
DOI
10.2991/assehr.k.200331.054How to use a DOI?
Keywords
association rules, bundle sale, supermarket, marketing
Abstract

With the development of information technology and database technology, information data has shown explosive growth. However, in the face of huge amounts of data, people are often confused and unable to discover the hidden knowledge and rules of the data, resulting in a waste of resources. This article uses the RapidMiner tool to analyze the data of the supermarket, analyze the products, and give examples of modeling and marketing suggestions, which has strong practical value.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 5th International Conference on Social Sciences and Economic Development (ICSSED 2020)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
2 April 2020
ISBN
978-94-6252-946-5
ISSN
2352-5398
DOI
10.2991/assehr.k.200331.054How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Dongxiu Ye
PY  - 2020
DA  - 2020/04/02
TI  - Association Analysis of Supermarket Products Based on RapidMiner
BT  - Proceedings of the 5th International Conference on Social Sciences and Economic Development (ICSSED 2020)
PB  - Atlantis Press
SP  - 253
EP  - 259
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200331.054
DO  - 10.2991/assehr.k.200331.054
ID  - Ye2020
ER  -