Association Analysis of Supermarket Products Based on RapidMiner
Authors
Dongxiu Ye
Corresponding Author
Dongxiu Ye
Available Online 2 April 2020.
- DOI
- 10.2991/assehr.k.200331.054How to use a DOI?
- Keywords
- association rules, bundle sale, supermarket, marketing
- Abstract
With the development of information technology and database technology, information data has shown explosive growth. However, in the face of huge amounts of data, people are often confused and unable to discover the hidden knowledge and rules of the data, resulting in a waste of resources. This article uses the RapidMiner tool to analyze the data of the supermarket, analyze the products, and give examples of modeling and marketing suggestions, which has strong practical value.
- Copyright
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Dongxiu Ye PY - 2020 DA - 2020/04/02 TI - Association Analysis of Supermarket Products Based on RapidMiner BT - Proceedings of the 5th International Conference on Social Sciences and Economic Development (ICSSED 2020) PB - Atlantis Press SP - 253 EP - 259 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.200331.054 DO - 10.2991/assehr.k.200331.054 ID - Ye2020 ER -