A study on Cross-cultural Communication Personnel Training Against the Background of Culture and Tourism Harmonization

DOI

10.2991/icssed-19.2019.133How to use a DOI?

Keywords

Cultural tourism; cross-cultural communication; Personnel Training; Foreign language tour guide

Abstract

When "culture + tourism" becomes a new hot spot in the tourism industry, tourism has become an important way of cultural propaganda and cultural dissemination. Although the cultivation of intercultural communicative competence of foreign language tour guides and other related industries has been paid more and more attention, there are still some problems to be solved in depth. First of all, the number of foreign language tour guides is scarce, especially in minor language. Second, the foreign language tour guide's cross-cultural communication ability is insufficient, the related ability cannot be tested in the qualification examination. Thirdly, the career promotion channel of foreign language tour guide is narrow, the promotion incentive is insufficient, and there is also a lack of relevant career guidance platform. The improvement and solution of these problems require top-down policy guidance and reform in the field of education and teaching.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Shao Chunzi
AU  - Jiang Tingting
PY  - 2019/05
DA  - 2019/05
TI  - A study on Cross-cultural Communication Personnel Training Against the Background of Culture and Tourism Harmonization
BT  - Proceedings of the 2019 4th International Conference on Social Sciences and Economic Development (ICSSED 2019)
PB  - Atlantis Press
SP  - 709
EP  - 712
SN  - 2352-5398
UR  - https://doi.org/10.2991/icssed-19.2019.133
DO  - 10.2991/icssed-19.2019.133
ID  - Chunzi2019/05
ER  -