Find Out the Most Dominant Sales Indicators of UMKM Bakso Aci Using SPSS

DOI

10.2991/assehr.k.211130.054How to use a DOI?

Keywords

Baso Aci; Marketplace; Repair; Payment System

Abstract

The existence of an online marketplace that can be used for free by sellers or business owners can certainly increase sales of a product. Items that used to be marketed face-to-face between sellers and buyers, can now be done online. Likewise with the business process that is now used by MSMEs Bakso Aci in Kediri Regency. From the change of conventional business processes to digital business processes, this study to find out the partial influence of four independent variables namely marketplace model, marketing model, store visualization and payment system on the sale of Bakso Aci MSME Products. In addition to partially, the study also calculated whether the four free variables simultaneously affected the sales of MSME Bakso Aci. First of all, the study took a sample of 350 customers from UMKM Bakso Aci. Then for analysis using multiple linear regression. The results showed that marketplace models, marketing models, store visualizations and payment systems had a partial and simultaneous effect on the sale of Bakso Aci MSME products. Of the four indicators, the most dominant is the marketing model.

Copyright

© 2021 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Djunaedi
AU  - Angga Rizka Lidiawan
PY  - 2021
DA  - 2021/12/03
TI  - Find Out the Most Dominant Sales Indicators of UMKM Bakso Aci Using SPSS
BT  - Proceedings of the International Joined Conference on Social Science (ICSS 2021)
PB  - Atlantis Press
SP  - 298
EP  - 302
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211130.054
DO  - 10.2991/assehr.k.211130.054
ID  - 2021
ER  -