Find Out the Most Dominant Level of Satisfaction OVO Users Use SPSS

DOI

10.2991/assehr.k.211130.053How to use a DOI?

Keywords

Brand Image; Technology Acceptance Model; Satisfaction OVO

Abstract

OVO is a form of digital money payment system from Indonesia that is commonly used by various sellers. Starting from large traders and owners of micro, small and medium enterprises (SMEs). The use of OVO makes buying and selling transactions easier for both sellers and buyers. With the massive use of OVO, it is necessary to know user satisfaction with the use of OVO. For this reason, this study aims to find out the relationship between the Technology Adoption Model (TAM) and the brand image of OVO in relation to OVO user satisfaction in Kediri Mall. Both of these variables will be examined in relation to customer satisfaction using OVO vendors, Both partly and simultaneously. First, the study was conducted by distributing questionnaires and obtained 250 people as a sample of research who had used OVO. On average, each sample used OVO more than 5 times a year. Of the variable Brand Image and Technology Acceptance Model (TAM) whose most dominant influence on OVO user satisfaction is the Technology Acceptance Model (TAM).

Copyright

© 2021 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Nur Laely
AU  - Nunung Susilo Ningsih
PY  - 2021
DA  - 2021/12/03
TI  - Find Out the Most Dominant Level of Satisfaction OVO Users Use SPSS
BT  - Proceedings of the International Joined Conference on Social Science (ICSS 2021)
PB  - Atlantis Press
SP  - 293
EP  - 297
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211130.053
DO  - 10.2991/assehr.k.211130.053
ID  - Laely2021
ER  -