Local Government Strategies in Developing Entrepreneurship by Empowering Small and Medium Enterprises Based Online in Makassar City, South Sulawesi, Indonesia

DOI

10.2991/assehr.k.201014.158How to use a DOI?

Keywords

Intensification, Land and Building Tax (PBB) Collection

Abstract

The results of this study discuss the strategies of local governments in entrepreneurship development that provide opportunities to create empowerment for small and medium enterprises based on on-line, by actively participating in various businesses with new systems and products to meet the needs of the millennial generation. This research uses a mixed method, which is a research approach by combining or associating quantitative and qualitative forms, and involves philosophical assumptions, the application of quantitative and qualitative approaches. The results showed that: 1) the entrepreneurial potential of online-based small and medium enterprises in Makassar City is quite potential to be developed by local governments by involving stakeholders; 2) The government is expected to make policies that can encourage people to have an optimal willingness to be entrepreneurial in increasing on-line MSME activities in Makassar City, South Sulawesi. In entering the era of 4.0, micro, small and medium enterprises (MSMEs) are currently required to develop competitiveness through the use of digital platforms, by using an on-line system in conducting various buying and selling transactions, utilizing technology to support various activities of business actors, and use the expansion of industrial networks in marketing their products. Entrepreneurship can be a breakthrough for local governments in developing and advancing local revenue through various policies that provide opportunities for the wider community to promote entrepreneurship by empowering small and medium enterprises based on online.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Andi Cudai Nur
AU  - Risma Niswaty
PY  - 2020
DA  - 2020/10/15
TI  - Local Government Strategies in Developing Entrepreneurship by Empowering Small and Medium Enterprises Based Online in Makassar City, South Sulawesi, Indonesia
BT  - Proceedings of the 3rd International Conference on Social Sciences (ICSS 2020)
PB  - Atlantis Press
SP  - 728
EP  - 731
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201014.158
DO  - 10.2991/assehr.k.201014.158
ID  - Nur2020
ER  -