The Development Strategy of Paksebali Village Into Smart Eco-Village Destination as a Tourism Icon in Klungkung District-Bali
- DOI
- 10.2991/icss-18.2018.308How to use a DOI?
- Keywords
- tourist attraction; accessibility; amenities; SWOT analysis; growth oriented strategy
- Abstract
The purpose of this study is to know the tourism potential, how the management condition of tourism village of Paksebali, and how the alternative strategies in the development of tourism village of Paksebali. The data was collected through observation, interview, documentation, and focus group discussion, it was then analyzed by descriptive analysis and SWOT analysis. The results of this study indicates that the tourism potential consists of the enchanting tourists’ attractions both natural, socio-cultural, and social community. The accessibility is good as it is near the famous destinations such as Besakih and Kertagosa. Amenities are available, for instance: restaurant, public toilets, jogging tracks. The organization structure of tourism village destination management has been formed but there is no part of marketing, yet some officials have several duties and responsibilities. The development of Paksebali Tourism Village is in the condition of growth oriented strategy. The alternative strategies that can be arranged in its development are maintaining product quality, improving of tourism infrastructure, improving management and improving human resources quality, improving information technology, conducting better cooperation with travel agency company, increasing the role of the community in monitoring and promoting through social media.
- Copyright
- © 2018, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - I Wayan Pantiyasa AU - Putu Devi Rosalina PY - 2018/10 DA - 2018/10 TI - The Development Strategy of Paksebali Village Into Smart Eco-Village Destination as a Tourism Icon in Klungkung District-Bali BT - Proceedings of the 1st International Conference on Social Sciences (ICSS 2018) PB - Atlantis Press SP - 1469 EP - 1477 SN - 2352-5398 UR - https://doi.org/10.2991/icss-18.2018.308 DO - 10.2991/icss-18.2018.308 ID - Pantiyasa2018/10 ER -