Strategy for Development of Small and Medium Micro Business Using SWOT and Quantitative Strategic Planning Matrices (QSPM) Analysis (Case Study of Panama Remake Restaurant)

DOI

10.2991/icss-18.2018.291How to use a DOI?

Keywords

development strategy, SWOT, QSPM

Abstract

This study aimed to determine the strategy of restaurant development. The research method used was a qualitative and quantitative method. The results showed that the analysis results of internal factors and external factors conducted at Panama Restaurant found some things that mostly affected restaurant business. From internal factors, the main strength of the restaurant was the affordable price. On the other hand, the main weakness of the restaurant was the narrow parking lot. For external factors, the main opportunity for the restaurant was the increasing purchasing power of Remake Regency. Meanwhile, the biggest threat to the restaurant was the threat of newcomers appeared in the same field (restaurant business). The right strategy used in this position was an intensive strategy (market penetration, product development). SWOT matrix analysis results obtained four alternative strategies, namely: 1) Making new menus with local flavors at affordable prices, (2) Expanding the market by opening new branches with a comfortable place with broad percussion, (3) Improving the quality service and speed in serving the consumer, (4) Adding employees for order-delivery services. Based on QSPM analysis, the right alternative strategies that can be done by Panama Restaurant in sequence were (1) Making new menus with local taste with affordable price (STAS: 8.96); (2) Expanding the market by opening new branches with a comfortable place with broad percussion (STAS: 7.49); (3) Improving the quality service and speed in serving the consumer (STAS: 4.75); (4) Adding employees for order-delivery services (STAS: 4.66)

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Adrianus Aprilius
AU  - Elisabeth Lia Riani Kore
AU  - Putri Inggrid Maria Risamasu
AU  - Caecilia Henny Setyawati
AU  - Simon Siamsa
PY  - 2018/10
DA  - 2018/10
TI  - Strategy for Development of Small and Medium Micro Business Using SWOT and Quantitative Strategic Planning Matrices (QSPM) Analysis (Case Study of Panama Remake Restaurant)
BT  - Proceedings of the 1st International Conference on Social Sciences (ICSS 2018)
PB  - Atlantis Press
SP  - 1384
EP  - 1387
SN  - 2352-5398
UR  - https://doi.org/10.2991/icss-18.2018.291
DO  - 10.2991/icss-18.2018.291
ID  - Aprilius2018/10
ER  -