Price Analysis of Broiler Carcass in Traditional Market of Jember Regency

DOI

10.2991/icss-18.2018.256How to use a DOI?

Keywords

price analysis, broiler carcass, traditional market, Jember

Abstract

The aim of the research was to the analysis of price broiler carcass to the purchasing power of consumers in the traditional market of Jember. This research was based on descriptive quantitative. The selected research areas are some Traditional Markets in Jember Regency such as Tanjung Market, Mangli Market, Patrang Market, Gebang Market, Rambipuji Market, Kepatihan Market, Sukorejo Market, Kencong Market, Sukowono Market, and Kalisat Market. The sampling method was purposive sampling and determination of the total of samples using the formula of Slovin. The data was processed using multiple linear regression analysis and t values. The research showed the price and quality of broiler carcass have a partial effect on the purchasing power of consumers with the t-count value of each variable equal to price (3.135) and broiler carcass quality (3.162). Price variables and broiler carcass quality have an effective contribution of 14.5% to the purchasing power of consumers. Price variables have an effect of 7.2% and boiler carcass quality of 7.3%. The results of this research showed that all of the variables effected on the purchasing power of consumers in traditional markets of Jember Regency.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Merry Muspita Dyah Utami
AU  - Feri Dianda
AU  - Nanang Dwi Wahyono
AU  - Hari Rujito
PY  - 2018/10
DA  - 2018/10
TI  - Price Analysis of Broiler Carcass in Traditional Market of Jember Regency
BT  - Proceedings of the 1st International Conference on Social Sciences (ICSS 2018)
PB  - Atlantis Press
SP  - 1219
EP  - 1223
SN  - 2352-5398
UR  - https://doi.org/10.2991/icss-18.2018.256
DO  - 10.2991/icss-18.2018.256
ID  - Utami2018/10
ER  -