The Impact of Human Resource Ability and Market Orientation on Business Performance and Competitive AdvantageCase Study of Small And Micro Industry of Wood Craft in Gianyar Regency

DOI

10.2991/icss-18.2018.121How to use a DOI?

Keywords

human resource ability, market orientation, performance, SMEs

Abstract

The aims of this research is to: (1) analyze the impact of human resource ability and market orientation on business performance and competitive advantage ; (2) analyze the impact business performance on competitive advantage. Data were collected using questionnaires, interviews, observations, and literature studies. The research model was built using the structural equation model and analyzed with smartPLS-3 software. The results of the analysis show that (1) there is a positive and significant impact of human resource ability and market orientation on business performance and competitive advantage ; (2) there is a positive and significant influence of business performance on competitive advantage. The suggestions that can be given are (1) to have performance and competitive advantage, micro and small business owners in Gianyar Regency must be innovative so that the products marketed are in accordance with customer needs, in addition to improving human resources by conducting management training in business management; (2) stakeholders, such as government and academics, should assist the business owners in providing training; (3) further research needs to follow up the findings of this research by adding other variables included in the model, such as the role of the government

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ni Wayan Sukartini
AU  - Anak Agung Ayu Mirah Kencanawati
AU  - Ni Ketut Lasmini
PY  - 2018/10
DA  - 2018/10
TI  - The Impact of Human Resource Ability and Market Orientation on Business Performance and Competitive AdvantageCase Study of Small And Micro Industry of Wood Craft in Gianyar Regency
BT  - Proceedings of the 1st International Conference on Social Sciences (ICSS 2018)
PB  - Atlantis Press
SP  - 601
EP  - 606
SN  - 2352-5398
UR  - https://doi.org/10.2991/icss-18.2018.121
DO  - 10.2991/icss-18.2018.121
ID  - Sukartini2018/10
ER  -