The Motivation of Serangan Community to Support the Development of Tourism at Serangan Village

DOI

10.2991/icss-18.2018.114How to use a DOI?

Keywords

Motivate, Serangan commnity, tourism, development

Abstract

A tourist destination needs to be professionally managed by involving all the stakeholders in order to get the maximum benefit, especially for the local community. In general, there are three factors that motivate the community to support the development of tourism; they are economic, social, and cultural factors. This article discusses the factors that motivate the local people to support the development of tourism at Serangan village. This research used qualitative and quantitative data collected by distributing questionnaires to and conducting an in-depth interview with those who are knowledgeable of the development of tourism at Serangan village. The research samples included 200 respondents determined using the accidental sampling technique. The data were analyzed using the confirmatory factor analysis technique to confirm the factors motivating the local community to support the development of tourism. The result of this research shows that the economic, social, and cultural factors have significantly contributed to the attempts made by the community to support the development of tourism; the economic factor is the most dominant one followed by the social and cultural factors, meaning that the economic factor is the main reason why the local community supports the development of tourism at the village. Therefore, it can be suggested that the government should empower the local people to participate in the development of tourism through elucidation, training and education programs to make them competitive in fulfilling the job vacancies available at the village. Thus, the local people need to prepare themselves earlier to improve or develop their knowledge and skill to win the competition.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - I Made Darma Oka
AU  - I Nyoman Winia
AU  - I Ketut Sadia
PY  - 2018/10
DA  - 2018/10
TI  - The Motivation of Serangan Community to Support the Development of Tourism at Serangan Village
BT  - Proceedings of the 1st International Conference on Social Sciences (ICSS 2018)
PB  - Atlantis Press
SP  - 554
EP  - 558
SN  - 2352-5398
UR  - https://doi.org/10.2991/icss-18.2018.114
DO  - 10.2991/icss-18.2018.114
ID  - Oka2018/10
ER  -