Research on Prediction Model of the Impact of New Telecom Services Tariff Based on the Customer Choice Behavior

DOI

10.2991/icsem.2013.215How to use a DOI?

Keywords

telecom services tariff, utility of service packages, customer choice behavior, MNL

Abstract

This paper studies the impact of new telecom services tariff on the customers inside (customers who have ever chosen the original telecom service packages) and the revenue variation from the perspective of utility and customer choice behavior. On the basis of the quantification of telecom services tariff, a measurement model is built through multi-nominal logit(MNL) choice rule to predict the impact. Important indicators such as utility of service packages, transfer probability of the customers inside and expected change of revenue are obtained, which are useful for market orientation, revenue prediction and optimization management of the new telecom services tariff.

Copyright

© 2013, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xin-kuang Jiang
AU  - Xu Chen
PY  - 2013/04
DA  - 2013/04
TI  - Research on Prediction Model of the Impact of New Telecom Services Tariff Based on the Customer Choice Behavior
BT  - Proceedings of the 2nd International Conference On Systems Engineering and Modeling (ICSEM 2013)
PB  - Atlantis Press
SP  - 1018
EP  - 1021
SN  - 1951-6851
UR  - https://doi.org/10.2991/icsem.2013.215
DO  - 10.2991/icsem.2013.215
ID  - Jiang2013/04
ER  -