Research on Campus Emergencies Management of Private Universities in New Media Era

DOI

10.2991/icsehr-17.2017.25How to use a DOI?

Keywords

New Media; Private University; Emergency Management

Abstract

With the development of information technology, a variety of new media emerge in an endless stream and is widely used for college students. The new media is not only changing the way of information dissemination, but also playing an important role in the dissemination of public opinion of university emergencies. Due to the new characteristics of rapidity, interactivity and diffusion for new media, the respond to emergencies for university is often in a very passive situation, and thus may cause irreparable damage. Therefore, understanding public opinion dissemination mechanism and characteristics of the new media environment of university emergencies is very important. By taking corresponding countermeasures for scientific disposal, the emergencies of public opinion could be mastered, that may improve emergencies management level. This paper describes the characteristics of the campus emergencies management of private universities in new media era firstly. Then by analyzing the present situation and the causes of campus emergencies, strategies for coping with the emergencies are given. Such include forming a complete set of coping strategies through the network monitoring, mastering information, establishing the news spokesman system. Meanwhile, using the traditional media and public opinion guidance, would be good for reversing the passive situation and reshaping the image of school.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Zhao Yan
PY  - 2017/12
DA  - 2017/12
TI  - Research on Campus Emergencies Management of Private Universities in New Media Era
BT  - Proceedings of the 2017 International Conference on Social science, Education and Humanities Research (ICSEHR 2017)
PB  - Atlantis Press
SP  - 105
EP  - 107
SN  - 2352-5398
UR  - https://doi.org/10.2991/icsehr-17.2017.25
DO  - 10.2991/icsehr-17.2017.25
ID  - Yan2017/12
ER  -