E-Business-Based Marketing Strategy in the Silk Fabric Industry of Non-Machine Weaving Equipment (ATBM) in Wajo Regency

DOI

10.2991/aebmr.k.220107.035How to use a DOI?

Keywords

Marketing Strategy; E-business; Silk Fabric; ATBM

Abstract

This study aims to identify and analyze e-business-based marketing strategies in the non-machine woven silk fabric industry (ATBM). This research method uses qualitative research methods. This research was conducted on non-machine loom silk fabric entrepreneurs (ATBM) in Wajo Regency. Data collection is based on secondary primary data while the research instrument utilizes the results of previous studies sourced from journals, internet and books. Data collection techniques using observation and interviews. Based on the results of the study, it shows that in the non-machine weaving tool (ATBM) silk fabric industry, there are activities or stages carried out by entrepreneurs on ATBM silk fabrics, namely, e-product, e-production, e-procument, e-payment, e-commerce. commerce, and e-finance that have a positive impact on the marketing of ATBM silk fabrics in Wajo Regency.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Mustari
AU  - Hajrah Hamzah
PY  - 2022
DA  - 2022/01/24
TI  - E-Business-Based Marketing Strategy in the Silk Fabric Industry of Non-Machine Weaving Equipment (ATBM) in Wajo Regency
BT  - Proceedings of the International Conference on Social, Economics, Business, and Education (ICSEBE 2021)
PB  - Atlantis Press
SP  - 184
EP  - 188
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220107.035
DO  - 10.2991/aebmr.k.220107.035
ID  - 2022
ER  -