Social Networks as a Tool for Leadership in Entrepreneurship Ecosystem

DOI

10.2991/assehr.k.191221.178How to use a DOI?

Abstract

In the spread of digital technologies, the development of entrepreneurship ecosystems based on social networks is considered to be a business development strategy contributing to the achievement of market leadership. The value of entrepreneurship ecosystems development is determined by the effects of using social networks. Our paper shows that the effects of using social networks may occur at different levels and may also be both positive and negative. At the microeconomic level using social media expands markets for products though causing an increase in competition among companies. Networking at the meso-economic level is a positive effect; however, there is a shift in industry proportions in the economy towards the services sector. And, finally, at the macroeconomic level using social media encourages the development of the domestic market, but this is accompanied by an increase in costs of control and maintenance of economic institutions. In addition, the strategy for the development of entrepreneurship ecosystems is to consider a regional and content differentiation of social networks. Furthermore, our paper analyzes a regional differentiation of social networks markets considering certain global and national features of their development. The analysis of a content differentiation included studying the development of field- specific sites of social networks.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Viktoria Simonova
AU  - Evgeny Popov
AU  - Oxana Komarova
PY  - 2020
DA  - 2020/01/17
TI  - Social Networks as a Tool for Leadership in Entrepreneurship Ecosystem
BT  - Proceedings of the 5th International Conference on Social, Economic, and Academic Leadership (ICSEALV 2019)
PB  - Atlantis Press
SP  - 58
EP  - 62
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.191221.178
DO  - 10.2991/assehr.k.191221.178
ID  - Simonova2020
ER  -