University’s Export Capacity Building as Driver for Increasing Competitiveness and Leadership in Higher Education

DOI

10.2991/assehr.k.200526.030How to use a DOI?

Keywords

University, export capacity, competitiveness, leadership, higher education

Abstract

The global education market in the framework of modern economy development is the most promising and rapidly developing field of activity. Under the boost of the information economy and a challenging job market for young people, higher education has never been more important than it is today. The concept of lifelong education has become a leading one, due to new challenges, accelerating the pace of life, the impact of new technologies over all spheres of life. All this cultivates the cutthroat competition among the universities, which are critical players responsible for educating highly skilled specialists. The export of education is included in the list of priority projects at the state level, which creates a springboard for universities development and demands their active promotion on the international arena. The government of Russian Federation currently makes huge efforts to raise the competitiveness and the attractiveness of national higher education on the global market. Leadership in education considers University’s export capacity building as one of the crucial factors for top positions in global ranking. This paper is dedicated to the analysis of the main features of export of educational services with the view in Peter the Great St. Petersburg Polytechnic University (SPbPU). The focus is put on the marketing toolkit used in building the export capacity of the university, taking into account the digitalization of education, the state of the Russian market for the export of educational services by example of Peter the Great St. Petersburg Polytechnic University. The main indicators of export capacity of SPbPU are defined and recommendations for gaining leadership in education are developed.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Nelli Kozlova
AU  - Svetlana Golovkina
AU  - Zarina Asadova
PY  - 2020
DA  - 2020/05/27
TI  - University’s Export Capacity Building as Driver for Increasing Competitiveness and Leadership in Higher Education
BT  - Proceedings of the 6th International Conference on Social, economic, and academic leadership (ICSEAL-6-2019)
PB  - Atlantis Press
SP  - 199
EP  - 207
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200526.030
DO  - 10.2991/assehr.k.200526.030
ID  - Kozlova2020
ER  -